Brooklyn Botanic Garden
Brooklyn Botanic Garden
Brand Identity
Brand Identity
.
.
Motion
Motion
Role
Role
UX Research, UI Design, Design System, Motion Graphics
UX Research, UI Design, Design System, Motion Graphics
Team
Team
Yoonseo Jeong
Yoonseo Jeong
Duration
Duration
2 months (8 Weeks)
2 months (8 Weeks)
Tools
Tools
Figma, Adobe CC, Flora
Figma, Adobe CC, Flora
Brief
Brief
It is difficult for pet parents to determine if a product can meet their pet's specific needs, size, or sensitivities due to dense product information.
It is difficult for pet parents to determine if a product can meet their pet's specific needs, size, or sensitivities due to dense product information.
Design Statement
Design Statement
Cohesive visual language will create a friendly and welcoming atmosphere, shining light on the Garden's role as a community-centered environment where families can escape the hustle of city life, become one with nature, and cultivate a commitment to a sustainable future.
Cohesive visual language will create a friendly and welcoming atmosphere, shining light on the Garden's role as a community-centered environment where families can escape the hustle of city life, become one with nature, and cultivate a commitment to a sustainable future.
Reflecting Brooklyn Botanic Garden’s values through vibrant, organic design elements that evoke the lushness of nature, a color palette propagating the hues of our gardens, and approachable typography that encourages exploration.
Reflecting Brooklyn Botanic Garden’s values through vibrant, organic design elements that evoke the lushness of nature, a color palette propagating the hues of our gardens, and approachable typography that encourages exploration.
Uniform
Uniform
design system
design system
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
DATA-DRIVEN SYSTEM
DATA-DRIVEN SYSTEM
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
ICONOGRAPHY
ICONOGRAPHY
STRUCTURE ANALYSIS
STRUCTURE ANALYSIS
SAFE ZONE
SAFE ZONE
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
TYPEFACE
TYPEFACE
Primary
Primary
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
TYPEFACE
TYPEFACE
Aa
Aa
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Body Copy- Sofia Pro Soft
Body Copy- Sofia Pro Soft
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
TYPEFACE
TYPEFACE
Logo Font Pairing- Helvetica Neue
Logo Font Pairing- Helvetica Neue
Aa
Aa
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Motif must be present
Motif must be present
Use of colors outside of
the BBG color palette
Use of colors outside of
the BBG color palette
No Compressing
No Compressing
No tilting
No tilting
Logo Misusage
Logo Misusage
In digital applications the
spindle must be there
In digital applications the
spindle must be there
LOGO MISUSE
LOGO MISUSE
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
Meadow
#AFD486
Meadow
#AFD486
Evergreen
#234F2A
Evergreen
#234F2A
Maple
#EE3F3F
Maple
#EE3F3F
Golden Hour
#FDD152
Golden Hour
#FDD152
Frost
#84BBE5
Frost
#84BBE5
Dusk
#1D449B
Dusk
#1D449B
Cherry Blossom
#F7B5C8
Cherry Blossom
#F7B5C8
Dewdrop
#FDF8EB
Dewdrop
#FDF8EB
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
"To provide exceptional live experiences on the world’s greatest stages. Pushing the boundaries of innovation and creativity. By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences."
SEASONAL COLORS
SEASONAL COLORS
Resume
Resume
@ 2025 Yoonseo Jeong
@ 2025 Yoonseo Jeong